I design user-centered, AI-enhanced digital experiences that help you grow faster — not just look better. Contact me to know more

UX/UI + AI Designer, that thinks like a business partner

Services that I provide

In-depth user research, persona development, journey mapping, and usability testing to uncover insights and build intuitive, user-first experiences. I help you make confident product decisions based on real data and behavior.

Full-cycle design and build of responsive websites and landing pages — optimized for conversion, clarity, and performance. I use no-code platforms to launch fast without compromising quality.

Investor decks, product pitches, sales presentations — I create visually polished, strategically structured slides that communicate your value and build credibility with any audience.

Download CV

10+

Industry covered

50+

Project completed

5+

Years of experience

I’m a UX/UI designer combining design thinking with AI-powered workflows to create smarter, faster, and more human-centered digital products. With 5+ years of experience across Switzerland, France, and Russia, I’ve helped startups and teams turn ideas into intuitive, scalable interfaces that drive real business growth. 

I work full-cycle — from research and concept testing to interface design and launch — always aiming to balance user needs, business goals, and clean design. AI tools are part of my daily process, helping me accelerate ideation, enhance creativity, and reduce friction. But what defines my work is a strategic mindset, attention to detail, and deep empathy for users. 

Fluent in English, Russian, and French, I thrive in international, diverse environments. Clients describe me as a reliable partner who brings structure, clarity, and calm problem-solving energy to every project.

Who is Victoria Kulaeva?

My tools for UX/UI and product design

FIGMA

PHOTOSHOP

ILLUSTRATOR

INDESIGN

AFTER EFFECTS

PREMIERE PRO

HTML

CSS

ZOHO

HUBSPOT

MICROSOFT
POWERPOINT

CHAT GPT

MIDJOURNEY

TILDA PUBLISHING

My academic & professional journey

2020 — 2021

Ironhack

UX/UI Design, Design Thinking, User Research, Design System, Web/ Mobile design

2024

IBM Course

Artificial Intelligence, Generative AI: Prompt Engineering Basics, Chatbot Development

2024 — Present

UX/UI Designer at BeCool

Self-Employed, Remote

UX Research, Business Analysis, and Design Strategy
Wireframing, Interactive Prototyping, and UI Design
Design Systems and Scalable UI Kits for growing teams
Website Design and Development (Tilda, Webflow, Squarespace)
Mobile App Design for iOS and Android
Branding and Visual Identity Creation
Presentation and Pitch Deck Design
Content and Visuals for Social Media & Digital Campaigns
Design for Print: Books, Brochures, and Marketing Materials

2021 — 2023

UX/UI and Product Design for SaaS and IoT platform at DRINKOTEC

Duillier, Vaud, Switzerland

User experience and interface design for LOOP 360 Analytics (SaaS platform) and on-device touchscreen UI for beverage dispensing machines.
Full-cycle product design: user research, UX strategy, wireframing, prototyping, UI design, design system, and close collaboration with developers.
Marketing design support: landing pages, pitch decks, social media visuals, and promotional videos.
Usability testing and interaction design for industrial interfaces in real-world environments.

2019 — 2021, 2023 — 2024

UX/UI Designer at Jobtimise

France, Nice & Paris

User experience and interface design for swiss and french web-sites, wireframing, prototyping, user-centered design, design system, web/mobile design.
YouTube channel : making, editing and managing video content.
Graphic and communication design : information brochures.

2014 — 2019

St. Petersburg State University

School of Journalism & Mass Communications

My latest projects

Reviews

I worked with Victoria at Drinkotec where she worked as our UI/UX Designer for several projects. She worked closely with both our web platform and embedded software teams, showcasing her initiative and skill in both areas.

Victoria’s deep understanding of user-centered design principles and technical knowledge allowed her to create user-friendly interfaces that met both functional and aesthetic requirements. Her attention to detail and ability to communicate complex design decisions in a well-structured manner made her an invaluable member of our team and helped accelerate development consistently.

Overall, Victoria is a talented and experienced UI/UX designer with a strong understanding of the technical aspects of software development. Her dedication to delivering high-quality work and passion for user-centered design make her an excellent asset to any team.

I highly recommend her for any UI/UX design position.

Mehdi Nejjar

Software Engineer — IoT & Embedded Systems | EPFL

Victoria is an individual whose standout care for the users' experience serves to elevate her skill as a designer and vice versa.I had the pleasure of working alongside her as part of the Web Platform team at Drinkotec for about a year and half where we collaborated on the development and improvment of the company’s web app and Drinkotec’s component library: DS Loop.

During our time together, I was impressed not only by the passion and ability she displayed in her work, but also her organizational skills under pressure and especially her collaborative nature and adaptability. I was deeply appreciative of how open to discussion she was and the level of respect she showed to me as a developer.

When it came to any technical limitations, she was very considerate and took the time to understand the issue and work towards coming up with solutions as a team without compromising the user’s experience.Victoria’s upbeat attitude and flexibility as a designer will be greatly missed.

She is a valuable asset to any team and I wholeheartedly recommend her.

Neil Clarke

Software Developer

I had the chance to work with Victoria, and it was a truly great experience.Professionally, Victoria demonstrates a high level of creativity and a genuine concern for the client in all of her work.

She also shows strong adaptability and is truly passionate about what she does — a passion she knows how to express and share.Personally, Victoria is always in a good mood, open to ideas and discussions.

It was a real pleasure to meet and work with her.I highly recommend Victoria for all these reasons — and many more!

Natacha Peyrat

10+ years in cross-functional project management | Marketing | Communication | B2B-B2C

Victoria is a great professional ! I am lucky to have worked with Victoria in Jobtimise, she is a great asset and an excellent UX/UI designer. The collaboration was very smooth, she is always positive and trying to find the best solution in order to achieve the goals.

Her expertise made a huge impact on our results, anyone would be lucky to collaborate with Victoria.

Matthieu Senmartin

Sales Manager

GET IN TOUCH

Whether you’re a small business, early-venture startup, or a well-established brand or platform, I would love to work together! Please send me an inquiry about your latest passion project with your scope, deliverables, timeline, and budget.

VICTORIA.KULAEVA@GMAIL.COM

+33 7 61 70 74 76

Have a project in mind? I'd love to hear about it. Contact me and let's talk.